Posts Tagged: training

8 Links you MUST have, but probably don’t, to keep up with Facebook

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1) These are the 9 public ad types on Facebook with how to use them, ad dimensions, and so forth.
The local awareness ads might not be showing for you yet.

https://www.facebook.com/business/ads-guide/

2) Hard to find, but get to the education section at:

https://www.facebook-studio.com/education/index
You’ll have a ton of videos and courses to take.

3) Custom audiences are critical to your conversion.

https://www.facebook.com/business/a/online-sales/custom-audiences-tips

4) Because Facebook is 60% mobile, you must measure traffic that crosses from mobile to desktop, especially if you’re in e-commerce.
This is one part of how Facebook lets you set attribution by view and click windows. Default is one day view-through and 7 day click, but you can change it.

https://www.facebook.com/business/news/cross-device-measurement

5) And because you need to have an app (iOS or Android mainly), Facebook created a streamlined method for you to connect it Facebook.
Then you’ll be able to run app install ads and app engagement ads.

https://developers.facebook.com/quickstarts/

6) Facebook has great interviews with other ecosystem players.

https://www.livestream.com/fbmarketingtalks

7) If you can get into this group, you’ll get notice of the latest releases before everyone else, even if you live in New Zealand (the country that gets the updates first).

https://www.facebook.com/groups/pmdprogram/

8) Or you can just search Google for the latest docs.
Do a query for site:https://developers.facebook.com/docs/reference

My young friends, are you worried about the jobless future?

Vivek Wadwha talks about a jobless future, where the machines do everything.
Even the McJobs go away, as robots will ask you whether you want fries with that.
No offense to my friend, Atif Rafiq, who is the new Chief Digital Officer at McDonalds.

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But seriously, in a world where the factories are smart and the people are dumb, what is left for us?
Can you yank the tube from the back of your neck to lean back and dodge bullets in slow motion?
Are we truly facing a dystopia that would make Orwell proud?

We have a scared, old world: a bleak landscape where machines can do everything better than us.

However, none of these views is accurate.

In a world of physical, manufactured goods, the robots ought to do what humans have been doing.
But we’re moving into a service economy, where the workers are not just servers, transporters of items.

You go to a movie theater with friends, though you could watch the film at home and get popcorn a lot cheaper.

You could instantly Google thousands of pictures of the Eiffel Tower, better than any pictures you could take and without an international plane ticket.
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And you drive to the mall to walk around, shop, and socialize. But you could just go to Amazon.

The crappy jobs are going away

And that’s the way it should be.  Let the machines make donuts.

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Because the new jobs are service-oriented.
Machines can’t solve problems of business strategy or marketing.
Business owners need consulting and support.

If a machine can do your job, you’re in the wrong area, my friend.

Humans crave human interaction.
We were designed that way.

Will Google’s self-driving cars kill Uber, since we won’t need human drivers?

Maybe eventually, but Google did invest $100 million in the company, so they win either way.

Will software eat up the world?
When it comes to mechanical processes that can be defined by rules, yes.

But providing services to the businesses around us is a market of insatiable need.
We’ve got plenty of hammers, but no carpenters. Plenty of stethoscopes, but no doctors.

To portage is to transition from water to land, carrying your canoe to go around the obstacles.
It’s for students to transition from the education system, where they pay, to a system where they get paid.
It’s for businesses that have been enslaved by technology to where technology serves them.
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Yes, the old factory type jobs are going away.
But they’re replaced by jobs we actually want.

Are you ready for this and want to join us in accelerating this change?