Posts Tagged: Heather Dopson

12 Things You Didn’t Know about Heather Dopson


As a social media strategist, Heather Dopson‘s passion to help others grow their online presence is overwhelming. She understands utilizing social means more than marketing, distribution channels, and cute pictures of cats.

Formerly the Social Operations Manager at Infusionsoft, she built the social business infrastructure by implementing Social Customer Service, Social Voice of Customer, Social Recruiting and Employee Social Advocacy programs.

Heather continues to help others with their business’s social presence with honest criticism, empowering owners and employees alike to get involved socially.

Here’s some facts about her:

1) Before becoming a social operations manager, she was in the Air Force and was a cop.  And this gave her the toughness to be able to deal with people of all walks of life.  If you’re running social in your company, you’ll have to pick your battles with others in marketing, operations, customer care, IT, creative, SEO, and so forth.

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2) She has a hedgehog named Viggo. Her dog died last year, but Viggo is a prickly friend.  He weighs in at just under one pound.


3) Her passion is educating and helping small businesses succeed. She guided development of Infusionsoft products, employee engagement and customer education.

4) She made it her mission to stop the confusion of Internet Marketing and be the guiding light for businesses and individuals wanting to leverage the immense power of Social Media.

5) She teaches classes focusing on Facebook and online marketing as she understands the tremendous value in educating the masses about the lucrative power of the Internet.

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6) She believes in the importance of empowering employees to build a brand.

7) Although she is a Native Texan, she grew up on a working ranch in Oklahoma and has been riding horses since she was in her mother’s belly.


8) She strongly believes fear is what holds most brands back from truly harnessing the power of social media.

9) She is known for her brutal honesty. She’ll say what needs to be said even if you don’t want to hear it.

10) Heather’s main inspiration for social are Jay Baer and Gary Vaynerchuk, helping businesses understand how to weave social into their marketing plans.


11) She believes if everyone truly provided exceptional customer service, brands could reduce their spending on lead gen, marketing and retention plans.

12) She will always be the voice for the voiceless & stand up for the underdog.


If you’re ever in need of good social advice or just someone awesome to follow, give Heather a shout:




751 notifications on my Facebook page


The big brand pages we have insights access on usually show 50-100 unread notifications at any point in time. If you get a few hundred public interactions and messages per day, you know how hard it is to get this number down.

If you are a small page or just getting going, you may welcome this level of activity. Like when you got your first cell phone, the novelty wears off.

Why does Facebook show this?

Because they know managing a Facebook page is not solely a marketing activity. Having a store in the mall isn’t purely a marketing activity for the same reason.

You are building relationships in a Ted Rubin or Heather Dopson-like way.

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Behind these clicks are real human beings. Behind your Google Analytics or traffic reports are people just like you.

Nurture them like potential friends, not numbers, and you will have mastered the “secret” of social!

My friend Dennis Yu experienced this first-hand a few years ago in New York City. He lost his wallet and was stuck. Ted Rubin came to Dennis’ rescue with cash, food, a hotel room, and his full attention. No amount of marketing or public speaking could ever equal the indelible impact he created there.

Now go forth and make raving mad fans of your business, organization, and initiative.

Infusionsoft sent 3,177,691,143 emails in 2012

It was almost a year ago when Clate Mask shared this stat.
3 years ago, they sent only 80 million emails, you do the math.

Last year, Infusionsoft had 13,543 customers and 48,365 users.
The company captured 40 million leads and processed $1.5 billion in revenue in e-commerce.

Heather and Mari

I’m excited to attend #ICON14 this spring to share our Facebook growth tips with the 5,000 attendees at the Phoenix Convention Center.  Our friends Mari Smith, Heather Dopson, Michael Hunter, Preston Smith, and many others will be there. Can’t wait!

Infusionsoft Cereal Bar

What numbers do you think Infusionsoft has in store for 2013 and 2014?