Google has lookalike audiences, too!

Sorry- “Similar audiences”, an analogy to¬†Facebook’s custom / lookalike audiences. It takes your existing remarketing list and builds it’s own audience based on similar interests. It’s compiled from¬†people browsing the Google Display...

How Facebook and Google work together

Remember the “Great Taste, Less Filling” ads from Miller Lite? Today, people argue about whether Facebook or Google is better. But the reality is that they work together, like peanut butter and jelly, Laurel and Hardy, an engine and transmission for your...