What? You haven’t tried Apple iAds yet?

That’s like missing out on Facebook ads when they launched in 2007. Let’s cover this early stage ad platform to understand the opportunities and the Head on over to at advertising.apple.com. Sign in with your Apple id. There are 4 steps: campaign set-up,...

100% CTR– is it real?

Yes, it is. But only on super-targeted audiences. If you are targeting customers who have already bought from you, such as in these email custom audiences, then you’re shooting fish in a barrel. Most folks are lucky to get a 1% CTR on Facebook. But 20-40% is...

I love LinkedIn ads, but they cost so much!

Though the quality is slightly better than Facebook for B2B. Looks like the min CPC and CPM bids are determined dynamically by account and even down to the ad level, so the $4 min CPC mentioned previously isn’t accurate. $10 min daily budget, which is not an...

The Mechanics of Facebook Ad Budgeting

How much should you spend on Facebook ads? Then how should you allocate budget between campaigns, and then within the ads for each campaign? Let’s walk through the strategy behind effective budgeting, then tactically how you implement it. We start by...