Posts Tagged: automation

My young friends, are you worried about the jobless future?

Vivek Wadwha talks about a jobless future, where the machines do everything.
Even the McJobs go away, as robots will ask you whether you want fries with that.
No offense to my friend, Atif Rafiq, who is the new Chief Digital Officer at McDonalds.

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But seriously, in a world where the factories are smart and the people are dumb, what is left for us?
Can you yank the tube from the back of your neck to lean back and dodge bullets in slow motion?
Are we truly facing a dystopia that would make Orwell proud?

We have a scared, old world: a bleak landscape where machines can do everything better than us.

However, none of these views is accurate.

In a world of physical, manufactured goods, the robots ought to do what humans have been doing.
But we’re moving into a service economy, where the workers are not just servers, transporters of items.

You go to a movie theater with friends, though you could watch the film at home and get popcorn a lot cheaper.

You could instantly Google thousands of pictures of the Eiffel Tower, better than any pictures you could take and without an international plane ticket.
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And you drive to the mall to walk around, shop, and socialize. But you could just go to Amazon.

The crappy jobs are going away

And that’s the way it should be.  Let the machines make donuts.

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Because the new jobs are service-oriented.
Machines can’t solve problems of business strategy or marketing.
Business owners need consulting and support.

If a machine can do your job, you’re in the wrong area, my friend.

Humans crave human interaction.
We were designed that way.

Will Google’s self-driving cars kill Uber, since we won’t need human drivers?

Maybe eventually, but Google did invest $100 million in the company, so they win either way.

Will software eat up the world?
When it comes to mechanical processes that can be defined by rules, yes.

But providing services to the businesses around us is a market of insatiable need.
We’ve got plenty of hammers, but no carpenters. Plenty of stethoscopes, but no doctors.

To portage is to transition from water to land, carrying your canoe to go around the obstacles.
It’s for students to transition from the education system, where they pay, to a system where they get paid.
It’s for businesses that have been enslaved by technology to where technology serves them.
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Yes, the old factory type jobs are going away.
But they’re replaced by jobs we actually want.

Are you ready for this and want to join us in accelerating this change?

Perfect Audience Acquired by Marin Software and What It Really Means

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The real story is that native retargeting via Facebook and Google kills their business as a stand-alone. And the bigger picture is that retargeting is not just an add-on to PPC, but revolutionizes how we all need to think about advertising.

It now means we must integrate marketing automation with our paid search. And thus, our content makers must own the mantle of amplifiers, since they know the target and are closest to the customer.

The casualties are agencies that have depended for so long on the traditional ad agency model: one and done, set and forget, “Super Bowl” campaigns, and media planning cycles. Might as well bring a rusty knife to a drone fight.