The real story is that native retargeting via Facebook and Google kills their business as a stand-alone. And the bigger picture is that retargeting is not just an add-on to PPC, but revolutionizes how we all need to think about advertising.
It now means we must integrate marketing automation with our paid search. And thus, our content makers must own the mantle of amplifiers, since they know the target and are closest to the customer.
The casualties are agencies that have depended for so long on the traditional ad agency model: one and done, set and forget, “Super Bowl” campaigns, and media planning cycles. Might as well bring a rusty knife to a drone fight.
Sorry- “Similar audiences”, an analogy to Facebook’s custom / lookalike audiences.
It takes your existing remarketing list and builds it’s own audience based on similar interests. It’s compiled from people browsing the Google Display Network over the past 30 days and can be used to serve both text and image ads on the GDN, but your remarketing list needs at least 500 unique cookies to use the feature.
You should only use lists with closely identical userbases, or Google might have a hard time making a similar audience. The similar list sizes are currently small, so you should take precautions such as adding the matching remarketing list as a negative to only serve fresh users.
You can find Similar audiences under the Display tab by going to Ad targeting->Interests & Remarketing, or in your Shared Library under Audiences, so if you have an awesome list- give it a shot and let me know your results!
We recently spoke at the SongRise Music Conference in Peace River, Alberta. It’s an annual conference / workshop for people in the music industry.
I invited attendees to share the following: “What is the one tip you want to share with other artists that you learned at the SongRise Conference this weekend?”
The responses were amazing:
“This conference has taught me that no matter where you think you might be as a songwriter or musician, your talent is endless, as are the possibilities! My word of advise to all current or future delegates is to leave your fears behind in that crazy place we call the comfort zone. Take the leap and do what you love!!! 😉 Music is love! …and hugs, can’t be without hugs!”
Michael Cassidy Jr.
“The Songrise conference was amazing and all the info provided by BlitzMetrics was very beneficial. If there’s one tip I could offer another artist about the conference it would be this:
Learn a butt-load of valuable information while having some of the most fun you’ll have all year.”
“The one tip that I would give to other artists about songrise is that I thought it was going to be hard to write with a couple strangers, but you never know who you’ll meet so give it a try and you’ll make lifelong friends and connections! So amazing!”
“I learned the importance of branding and letting that be a reflection of who you are”
“This year at Songrise, I was exposed to the business side of the music industry. I also gained knowledge pertaining to grants and other opportunities you wouldn’t find anywhere else. A big thanks to everyone involved!”
“My tip to future songrise attendees would be to expect the unexpected. This conference has the perfect blend of encouraged creativity and practical tools necessary for today’s musicians. Top notch panel and sessions with small town warmth and personal connections.”
Vernon John Ledger
“One thing I learned from songrise is the importance of knowing who you are and what you have to offer, because when you know that, you know who your playing to”
“The one thing I learned this weekend that I would like to share with other artists is that it doesn’t matter how old you are, what your talent is or how big your fan page is. If you have something to offer, that is something special and shouldn’t be taken for granted. Don’t underestimate what you can achieve when paired up with other great artists.
“Hey Alex big thanks to you a
nd Dennis for coming up to Peace River to share your knowledge with us. You are very inspiring people, who empower with knowledge! I love that! So… the homework. I would say going to #Songrise brings a sense of belonging unlike anything I have ever experienced.
It really taught me the importance of networking. Investing energy in relationships with people is honestly the best thing you can do in life and in the business of music.
The unity that comes from supporting one another is truly magical. A few things I would tell anyone who goes to the conference would be to make sure you leave your ego and inhibitions at home, let yourself be open, free yourself from fear, then.. see how you shine from within and outward like a giant light bulb!
Recognize and support all your fellow light bulbs! Everyone is so unique and radiant. Be inspired, write things down and maybe prepare yourself for the lack of sleep you will endure and don’t forget the “Experience hangover” that will happen for the weeks to follow.
“Being one of the organizer’s of Songrise Music Conference & Showcase my mind was blown with all the amazing artists and mentors that surround me during those two days. The business sessions grounded everyone to start looking at their music as a business, and the co-writing sessions made everyone glow with creativity and connectivity with those around them.
The one tip I want to share which I feel is the most important outcome from #songrise is the networking and relationships that happens organically. If you rise together as a musical family supporting and promoting one another while on your own journey, then you will discover success that lasts longer and is more sustainable. With a musical family you then will truly have No Limitz!.”
Music is all about expressing yourself, and the responses we received center around the idea of what makes you special. Share your passions, then reach out and network with others- remembering to always have fun.
We cover all of this in our Songrise guides that you can download here.
If you’re a musician or work in the music industry, you should drop in at Songrise next year!